that dreaded month when people feel compelled to make lofty and panic-inducing
resolutions. Instead of counting carbs and dumping your toxic friends, resolve
to use the New Year to brand yourself as competent, confident and professional.
Here are some tips to getting into self-branding, personal marketing mode:
When attending a business
lunch or dinner, it is not appropriate to take out your phone and place it on
the table. The person you are with deserves your attention -- let the voicemail
Brand Yourself "Socially
If you're invited to a business
or social function and the invitation does not say "And Guest", you
must come alone. It's not wise to call and request an invitation for your guest.
Brand Yourself "Ambitious"
Trying to impress someone
with fancy clothes can backfire especially if you're trying to find a job. You're
better off looking hungry rather than entitled.
Brand Yourself "Well
The handshake is the beginning
of a business relationship and should not be rushed. Eye contact is part of the
handshake - keep a firm grip until you can determine the color of the person's
eyes. And yes, women can initiate a handshake.
Brand Yourself "Loyal"
Bosses hate to be caught
unaware so always be on the alert for information that he or she might need. The
truly savvy know to speak well of the boss within and outside of the company.
Brand Yourself a "Communicator"
Check for typos, spelling
mistakes, grammar in interoffice memos, faxes and emails. Every piece of communication
is an opportunity to extend your brand's value.
Brand Yourself "Organized"
Use the "one touch"
rule for paper - look at mailings, memos, bills once and decide
tossed. If friends are cluttering your life with their negative attitudes, toss
Brand Yourself "Savvy"
When meeting with clients
after-hours, wait until your guest initiates a business-oriented conversation.
If it doesn't come up, don't mention it. Always take your cues from the person
Brand Yourself "Respectful"
Do not expect people to
know you by your first name or keep your phone number handy. Voicemail messages
should delivered in a slow, clear voice; it's wise to repeat your phone number
at the beginning and at the end of the message.
Brand Yourself "Dexterous"
When presenting a problem
to your boss, always be the first to offer a solution.