Ellen Lubin-Sherman is an executive coach with twenty years of experience launching the world’s most luxurious products onto the marketplace. She uses her expertise to work with business professionals and executives to create a leadership style that is distinctive and marketable.

An expert at creating high-impact marketing campaigns, Ellen's background includes senior positions with some of New York's leading public relations agencies as well as writing feature and travel stories for national magazines. Before starting LAUNCH, Ellen headed her own PR firm based in New York's historic NoLiTa district, specializing in brand awareness and national media for beauty and lifestyle products.

Ellenís fascination with image and the way we influence other peopleís perceptions began during her undergraduate years at Northwestern University (Evanston, IL) where she majored in communication studies. Based on her studies of rhetoric and persuasion, Ellen developed her program of the key self-marketing skills that form a memorable impression. She uses that expertise to advise corporations and individuals in the crafting of messages that will differentiate them in a crowded marketplace.

After completing her Bachelorís degree with Highest Honors, Ellen earned her Master of Science in Journalism from The Medill School of Journalism at Northwestern University. In September 2005, Ellen was awarded The Psychoanalytic Fellowship sponsored by the Psychoanalytic Center of Philadelphia. The Fellowship is an academic honor awarded to applicants who show outstanding interest in psychoanalytic studies.

Ellenís high-energy presentations on attitude, confidence and excelling in a virtual world have been well-received by some of the countryís most-admired corporations including IBM, Wachovia Securities, Investors Savings Bank and Bollinger Insurance. In addition, Ellen continues to speak before womenís groups and college audiences on a variety of topics and initiated the "Lunch and Learn" series for the Millburn/Short Hills Chamber of Commerce, which offers business strategies and tactics as well as networking opportunities for Chamber members and their guests.

In June 2007, Ellen was elected to the Board of Directors of the Millburn-Short Hills (N.J.) Chamber of Commerce. In May 2008, the Chamber awarded Ellen with its ‘Community Service Award’ in recognition of her “outstanding dedication to the township’s business community.” Ellen is also a member of the Business Council for Peace’s Executive Council, which helps women in regions of conflict build sustaining businesses. Active with Northwestern’s alumni council, serving as a mentor and professional liaison to tri-state members in Northwestern’s Medill and Entertainment and Arts Alliance clubs, Ellen is the force behind Northwestern’s "Career Boot Camp", which offers career counseling and advice from industry leaders to alumni in Chicago and New York City.

Professionally trained at Corporate Coach University, Ellen adheres to the standards and ethics of the International Coach Federation.

Ellen Lubin-Sherman is a resident of New Jersey.


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