I think humility is over-rated. In fact, a lot of people are under the misconception that playing down one’s strengths and accomplishments is admirable, perhaps even noble.

I disagree.

My job as a coach is to help my clients identify what makes them unique – extraordinary – special – and then run with it…all the way to the bank.

Maybe your mother told you that hard work is its own reward. It is, certainly, but if you’re trying to build a great reputation you need to market yourself for success. Forget “aw shucks.” In a distracting and distractible world, the importance of letting people know your ‘value’ is crucial to long-term success.

A short how-to to effective self-promotion:

Exude energy. The people who are always working on something or learning something new seem to have an appetite for life that’s compelling. Even a chance encounter is an opportunity to let others know about your joy and enthusiasm for the life you're leading.

Gather testimonials. When someone compliments you on your work, ask for it in writing. And offer to do it for others. When you’re writing your website, drafting an ad or preparing for a 360 review, you’ll have the accolades you need to make a persuasive argument.

Don’t sit on your accomplishments (or anyone else’s). There’s an art to letting people know that you’re at the top of your game. The most important thing is to keep everyone updated on what you’re working on. The second most important thing is to share the credit. That simple gesture of generosity makes you look confident and knowledgeable.

Don’t eat alone. If there are opportunities to have lunch with your colleagues, grab them! The best networking opportunities take place when you’re sharing news, exchanging information and building someone else’s dossier.

Take the lead. Go out there and introduce yourself. Make it a point to extend your hand to everyone with a smile and an energetic hello. This is Self-Promotion 101, simple and effective.

Give compliments like air kisses. The fun of getting ahead is bringing out the best in you – not the beast. So go ahead – acknowledge people and let them know how much you respect and admire them.

Go deferential. I once shared an office with a man whose manners were impeccable. He seemed like a throwback in the way he operated, with all the old-world mannerisms that connote thoughtful and deliberate respect for others. He moved through life with ease because he knew that nice and polite is the currency of the realm.

Look good on paper (and otherwise). Image is not just a black pants suit or a designer tie. Image is about how it all looks – from your proofed emails to knowing what words to underline to wearing clothes that are appropriate to your profession. Remember, appearance is reality no matter what your father told you.